my home
Freddie Mac, 2021-Current
My Home by Freddie Mac® is the ultimate guide to home, providing consumers with the education, tools and resources they need to successfully buy, own, refinance, sell or rent a home.
Below are creative examples aimed to transform the journey to home into an inspiring and accessible experience, one scroll at a time.
organic social
your move campaign
To help consumers during a challenging housing market in 2024, I helped launch Your Move — a campaign dedicated to raising awareness of My Home’s educational tools and resources.
We piloted new channels and networks to reach consumers where they are, in channels they trust with a lighthearted tone that struck the perfect balance between educational, accessible and empowering.
These creative assets were launched across organic, paid and channels like Peacock, Spotify, YouTube and more.