home possible campaign
Freddie Mac, 2025
To meet consumer needs during spring homebuying season, I developed an integrated campaign to launch Freddie Mac’s Home Possible page — a centralized education destination designed to demystify affordable homeownership and spotlight the program’s low down payment advantage.
The campaign spanned organic social, display and email, unified by a cohesive visual system built to drive awareness and consideration among low-to-moderate income buyers.
Video
In collaboration with the in-house agency, I created a video series to break down complicated parts of the homebuying process in under 30 seconds. These videos blend kinetic typography, studio photography and one common through-line: that homeownership is possible.
static
Assets were designed as a flexible system that could scale seamlessly across paid social, display, and digital placements while maintaining strong brand consistency.