meet the creator

Hello! I’m Hannah, the face behind Freddie Mac’s social handles.

With seven years of experience managing multi-platform content, I specialize in building digital communities, crafting brand voices and driving engagement that goes beyond the like.

From content calendars to campaign launches, I bring a mix of creative thinking and data-driven decisions to every project. Whether it's growing a following from the ground up or optimizing existing channels, I focus on creating content that connects.

When I'm not busy strategizing, you can find me experimenting in the kitchen, hunting for the perfect thrift or starting another DIY project.

Big Ideas, Real Impact.

Through strategic thinking with creative execution, I’ve elevated Freddie Mac’s brand presence across Instagram, Facebook, X and LinkedIn over the last 4 years. Here are just a few wins:

01
audience growth

Instagram: 28,000 , +302% since 2022

LinkedIn: 193,716 , +77% since 2022

Facebook: 131,128, +31% since 2022

X: 79,790, +15% since 2022

02
Engagement

Instagram: 4.5%, +104% benchmark

LinkedIn: 4%, +80% benchmark

Facebook: 4.84%, +60% benchmark

X: 3%, +181% benchmark

03
projects

17 LinkedIn live events produced

15 LinkedIn trainings led

5 creative campaigns managed

4 influencer campaigns launched

graphic design animation
copywriting
kpi analysis
branding

Let’s work together

Email
leflerhm13@gmail.com

Phone
(908) 917-1179