meet the creator
Hello! I’m Hannah, the face behind Freddie Mac’s social handles.
With seven years of experience managing multi-platform content, I specialize in building digital communities, crafting brand voices and driving engagement that goes beyond the like.
From content calendars to campaign launches, I bring a mix of creative thinking and data-driven decisions to every project. Whether it's growing a following from the ground up or optimizing existing channels, I focus on creating content that connects.
When I'm not busy strategizing, you can find me experimenting in the kitchen, hunting for the perfect thrift or starting another DIY project.
Big Ideas, Real Impact.
Through strategic thinking with creative execution, I’ve elevated Freddie Mac’s brand presence across Instagram, Facebook, X and LinkedIn over the last 4 years. Here are just a few wins:
01
audience growth
Instagram: 28,000 , +302% since 2022
LinkedIn: 193,716 , +77% since 2022
Facebook: 131,128, +31% since 2022
X: 79,790, +15% since 2022
02
Engagement
Instagram: 4.5%, +104% benchmark
LinkedIn: 4%, +80% benchmark
Facebook: 4.84%, +60% benchmark
X: 3%, +181% benchmark
03
projects
17 LinkedIn live events produced
15 LinkedIn trainings led
5 creative campaigns managed
4 influencer campaigns launched
graphic design animation
copywriting
kpi analysis
branding
Let’s work together
Email
leflerhm13@gmail.com
Phone
(908) 917-1179