housing insights
Freddie Mac, 2021-Current
To emphasize Freddie Mac’s vital role in the U.S. housing finance system, I implemented a social strategy that spotlights the “what” and “why” of our work, drawing a through-line from our products and solutions to how they create access, supply and affordability.
Below are creative examples aimed to position Freddie Mac as a thought leader.
Organic Social
our impact campaign
To launch Freddie Mac’s Impact page, I collaborated with the in-house agency to create assets that highlight how we’re making home possible nationwide.
Below are creative examples that spotlight the page’s interactive map, demonstrating how we’re bringing liquidity, stability and affordability to every corner of the country.