Freddie Mac: Creative Briefing
For higher-lift social media campaigns and videos, I partner with Freddie Mac’s In-House Agency to craft visuals that resonate.
In this partnership I lead the creative direction, shaping the vision through briefing and storyboarding, while the In-House Agency brings the concepts to life.
Below are examples of projects that stemmed from this collaborative process.
Redefining what’s possible
In this video series, my goal was to break down seemingly complicated parts of the homebuying process into simple, easy to follow steps for consumers. From building a budget and applying for a mortgage to making a down payment and closing the loan, these videos make homeownership feel possible.
Below are videos I concepted for the In-House Agency to create.
Saving for a down payment is one of the biggest barriers to buying a home, but it doesn’t have to be. Our low-down payment solution can bring you one step closer to homeownership — visit My Home to learn more.
Applying for a mortgage isn't as complicated as you think — it's actually a piece of cake. Visit My Home for our step-by-step guide on finding the right loan for you.
Are you aiming toward homeownership but not sure how to shoot your shot? Visit My Home to get a play-by-play of the homebuying process.
Bringing results to life
To showcase Freddie Mac’s influence on the housing market, my goal was to create a series of animations that illustrate our impact on affordability, liquidity and equity by state.
Here is video I concepted for our In-House Agency to create.
We’re committed to finding new ways of ensuring that quality, affordable housing remains within reach. Since 1990, we’ve financed over 25 million affordable homes across the country - see which states have seen the largest impact.